I Build Systems That Unlock Growth
I’m Bradley Griffin. Most companies can’t tell what’s actually working in their marketing, so growth runs hot then cold. I read the raw source data, find the waste, and build the systems that make growth predictable and keep it that way.
Your marketing runs hot then cold. You can’t tell what’s actually working.
Reports look busy. Leads swing month to month. The dashboard says one thing, the bank says another. When you can’t see what’s driving results, you can’t repeat them, so good months feel like luck and bad months feel like a mystery. And that guesswork costs you: wasted spend, uneven sales, and thinner margins than the business should earn.
Bring me the problem. I’ll bring the math.
- 01
Raw source data
I start at the source, not a summary slide. The raw numbers before anyone summarized them.
- 02
Quantitative audit
I find the waste, and I find the opportunity. Then I attach the math to every finding.
- 03
Blueprint
A clear picture of the actions that fix it: what to keep, what to cut, what to build.
- 04
Roadmap
A ranked plan in the order that compounds, so the work builds on itself.
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Predictable growth
Systems that hold. Growth you can repeat, not chase.
What are you looking for?
Pick the path that fits. Each one goes straight to the details.
Hire me fractionally
Executive marketing leadership on a part-time, ongoing basis — I embed with your team, own the growth agenda month after month, at a fraction of the cost of a full-time hire.
Explore fractional leadership →One-time projects, defined scopeHire me for a project
Need one thing done well? An audit built from your raw platform data, or an AI build — an automation, a dashboard, software you own — scoped as a single project with a clear deliverable and a clear quote.
Explore project work →Conferences, trade shows & eventsBook me to speak
Bring me to your stage. Market strategy, competition, and AI — delivered with composure, from a sell-out expo session to a statewide PBS debate stage.
Keynotes & speaking →CMO, CEO & executive rolesHire me full-time
Hiring a CMO, CEO, or senior growth leader? I bring twenty years of P&L-accountable leadership to the whole picture — revenue, team, budget, and results that hold up under scrutiny.
Explore executive roles →A track record that speaks first
Real companies, real numbers, and the systems behind them.
From two years of decline to a NASDAQ exit
AcreValue’s revenue had fallen two years straight. I rebuilt the go-to-market from the sales calls out, returned it to growth — and CoStar Group bought the company.
Inbound calls, rebuilt
At Vertex Roofing, drove inbound calls up 490% and lifted booking rate from 16% to 59% in three quarters.
The Midwest region
Full ownership of Midwest marketing across a national platform — now the #1 performing region, with double-digit year-over-year sales growth.
Twenty years of building growth that holds
I’m a marketing, AI, and data-analysis operator. I’ve built two companies from zero to a successful exit and rebuilt growth for brands that had stalled. Before any of that, I served in the 75th Ranger Regiment, where I learned to plan when the cost of being wrong is absolute. That same standard shows up in how I work now: prepared, precise, and accountable to the numbers.
Read my story →He excels at setting clear goals and consistently delivering results. He is a valuable asset to any team.
The next win is a conversation away.
Tell me what you’re building — a role to fill, a growth problem to solve, or a stage that needs a speaker — and I’ll tell you how I’d approach it.