Soldier. Operator. Builder.
I solve complex business challenges in marketing, sales, and call center operations. Two companies built and sold. A NASDAQ exit. A region that leads a national platform. The story behind those results is the reason they hold.
Bring me the problem. I’ll provide the solution.
People hire people. Here is mine, in three chapters.
Every result on this site traces back to a standard set at Fort Benning. Follow the line from the Regiment to the boardroom, then decide if it belongs on your problem.
The soldier
The 75th Ranger Regiment, a parachute that opened wrong, and about twenty-five seconds. The standard survived the injury.
Read the chapter →
The operator
Sales floors first, then founder. Optimized, bootstrapped from a team of one to 23 employees and a sale to a UK equity firm.
Read the chapter →The builder
CMO years, a NASDAQ acquisition, and a Midwest region that now leads a national platform. Systems that hold after I leave the room.
Read the chapter →The chapters end in numbers.
From two years of decline to a NASDAQ exit
AcreValue’s revenue had fallen two years straight. I rebuilt the go-to-market from the sales calls out and returned it to growth. CoStar Group bought the company.
Inbound calls, rebuilt
At Vertex, drove inbound calls up 490% and lifted booking rate from 16% to 59% in four months.
The Midwest region
Full ownership of Midwest marketing across a national platform. Now the #1 performing region, with double-digit year-over-year sales growth.
Now the part where the story meets your problem.
Pick the path that fits. Each one goes straight to the details.
Hire me fractionally
Executive marketing leadership on a part-time, ongoing basis. I embed with your team and own the growth agenda month after month, at a fraction of the cost of a full-time hire.
Hire me for a project
Need one thing done well? An audit built from your raw platform data, or an AI build: an automation, a dashboard, software you own. Scoped as a single project with a clear deliverable and a clear quote.
Book me to speak
Bring me to your stage. Market strategy, competition, and AI, delivered with composure, from a sell-out expo session to a statewide PBS debate stage.
Hire me full-time
Hiring a CMO, CEO, or senior growth leader? I bring twenty years of P&L-accountable leadership to the whole picture: revenue, team, budget, and results that hold up under scrutiny.
The same four steps, every time.
- 01
Raw source data
I start at the source, not a summary slide. The raw numbers before anyone summarized them.
- 02
Quantitative audit
I find the waste, and I find the opportunity. Then I attach the math to every finding.
- 03
Blueprint & roadmap
What to keep, what to cut, what to build. Ranked in the order that compounds, so the work builds on itself.
- 04
Predictable growth
Systems that hold. Growth you can repeat, not chase.
“When the canopy rolls up at altitude, you don’t get to negotiate with the situation.”
It’s Not a Marketing Problem
Hard truths for companies that want to grow.
Twenty years of blunt lessons from the field. Why your business isn’t as different as you think, why tactics can’t save a bad strategy, and why the answer is in your data, not your slogan. No fluff. No platitudes. Just the conversations most consultants are too polite to have.
The standard, seen from inside the team.
I’m a marketing, AI, and data-analysis operator. I’ve built two companies from zero to a successful exit and rebuilt growth for brands that had stalled. Before any of that, I served in the 75th Ranger Regiment, where I learned to plan when the cost of being wrong is absolute. That same standard shows up in how I work now: prepared, precise, and accountable to the numbers.
He excels at setting clear goals and consistently delivering results. He is a valuable asset to any team.
The next win is a conversation away.
Tell me what you’re building. A role to fill, a growth problem to solve, or a stage that needs a speaker, and I’ll tell you how I’d approach it.